Building College Sports’ Next Major Event Brand

In one year, FinnX helped Players Era generate more than 175M owned and affiliate impressions, quadruple its social following, and build the highest engagement rate in the college event landscape.

FinnX leads social strategy, content production, creative programming, and event coverage across the Players Era ecosystem, building an always on content engine around one of college sports’ fastest growing properties.

Beyond owned channels, FinnX has brokered and managed strategic content partnerships with Bleacher Report, Getty Images, ESPN, and more, expanding Players Era’s reach across some of the biggest platforms in sports.